BENJAMIN WOOLLENS

Overview

Outcome


Michael Gerald Benjamin founded Benjamin Woollens in 1967. Benjamin Woollens has since evolved to be South Africa's premier merchant of imported natural fibre fabrics such as wool, silks, cottons and linens. With almost 50 years in business, Benjamin Woollens wanted to reflect its growth while building on its esteemed reputation. They required a website and social media outreach to introduce their business and connect to a wider market in the digital arena.


Benjamin Woollens appointed A’GOD and Associates to help them attain their goal. We knew in order to keep their brand relevant whilst moving into the digital arena; this had to be a holistic rebranding project. A’GOD and Assocaites designed and proposed a new logo to go with the new digital image in order to enhance and build on the organisations existing reputation. A dynamic website was designed to evoke inspiration for any fabric buyer and for Benjamin Woollens not to be perceived as just a material factory. Through the direction of the photo-shoots and model outfit selections for the website; we needed their clientele to experience what they can accomplish with the fabrics.