Diabetics Alive Foundation is a non-profit organisation founded in 2010. The mission of the organisation is to educate and promote public awareness about diabetes. DAF’s previous logo was outdated and did not reflect their current spirit and purpose. Our challenge was to design a logo that will represent the vitality of the organization and articulate the vision and values of the brand.

A'GOD and Associates aimed at creating a symbol of care and a global brand that will resonate to any social standard and racial group. The Diabetics Alive Foundation logo was inspired by the international diabetes campaign, which uses the colour blue; that signifies positivity and the circle that symbolises life. The human element in the design represents the fundamental assertions of the Diabetics Alive Foundation whilst the ribbon is used to promote diabetes as a health priority and build awareness for the cause.