FunFanatiks.Com is a day-care and after-care facility with a weekend drop off, founded for parents who are often faced with the dilemma of balancing their children’s care and running errands. Their mission is to create a culture of learning through innovative programs and tools that keep children engaged in a safe and secure environment. Fun Fanatiks employed A’GOD and Associates to help create a clear and consistent visual identity system that will support their key objectives and positioning, and be applied throughout their marketing collateral.

In order to effectively communicate Fun Fanatiks strategy and positioning, the design theme had to appeal to both the parents and their children. A’GOD and Associates designed a logo typeface that is bold to inspire confidence and demonstrate professionalism, yet eccentrically aligned to bring in the jovial, friendly nature of the brand. We also introduced playful children characters that we applied to marketing collateral, to symbolise Fun Fanatics as a sociable and nurturing environment for kids. The new identity and marketing collateral helped the centre increase engagement and attracted new membership.