Inkani is a creative consultancy launched in 2008 as a revolutionary company that represents the concept of obstinance and extraordinariness in business practises. The term Inkani is primarily a Zulu word meaning - fractiousness and obstinance. Inkani’s philosophy revolves around challenging the status quo and offering maverick services in fashion and media. Inkani hired A'GOD and Associates to develop an iconic image that will be lively, bold cheeky and forward.

A'GOD and Associates constructed a visual identity that typifies Inkani’s attitude of unwillingness to comply with the norm. We used a strong and bold illustration that declares in a very loud voice “I will not comply!” - The logo represents an overly self assertive attitude and that is what Inkani is all about.