The Kwa-Mashu Festival is held in the Kwa-Zulu Natal province annually and it brings together music artists in live performances. A’GOD and Associates was asked to design the marketing collateral for this event including the logo design and online social media platforms to market the event.

It was crucial that we build excitement and a fresh edge into the designs, so that the public felt positively about the event. We developed a simple visual design for the 2014 festival poster designs; the design had to reflect what people already associated with the brand, so we used bright colours to convey the vibrancy of the festival. Then we set up social media platforms for the public to access details of the event online.