In 2013 Twice Clean entered an over saturated fabric care market, offering laundry detergent products including washing powder and fabric softener for lower income households. Their goal was to quickly gain market share with their lower priced products. However this proved difficult due to pressing market forces and their poorly branded products. As a result A’GOD and Associates was engaged to revitalize the brand by developing a new look and feel, and a visual identity to help re-introduce the brand and drive sales.

A’GOD and Associates created a visual identity that will present the organisation as an alternative cost-efficient brand. Our goal was not to deviate from the initial low income market positioning but to enforce and build on the perception that Twice Clean products are cheaper and yet effective as the leading category brands. We selected a green colour house theme (Look and feel) because green is the least utilised colour scheme by competitors and the most restful colour for the human eye, thus will result in a strong store shelf presence.