VUSUMUZI PHAKATHI

Overview

Outcome


Vus’umuzi Phakathi also known as “Romeo the Poet” is a writer, performer and an award winning South African poet with a unique style and sensory to poetry. Vusumuzi investigates the interrelations of life, he experiments and digs in to find meanings to life and expresses them through his unorthodox style of performance poetry. In 2011 Vus’umuzi acquired A’GOD and Associates to develop the designs and marketing material for his debut album ‘The Testament of the Poet’ as well as the development of a promotional website.


Vus’umuzi Phakathi is one of the first South African poets to expand gospel poetry into the mainstream and this album was based on his investigations and experiences with divinity. Our challenge was to create a design that would be nonspecific to any religious group and would reach a wider audience. We conceptualised the album design based on the notion that there is a realm of divine spirit and every generation has its own prophet. We used dark colours to communicate the mystery and profundity of his album. The album was well received and won Best Gospel Poetry album at 5th SABC Crown Gospel Music Awards.